A guide to what, why and how businesses can grow their revenue and customer loyalty at incredibly low costs.
What Is Email Marketing?
Delivery of marketing communications to customers, partners, suppliers etc. via professionally designed emails.
- Newsletters
- Promotions/Coupons/Sales
- Service Announcements
- New Product Introductions
- Event Invitations
- …and more!
Think of your client or partners email box as you would their mailbox!
Improves Overall Marketing ROI
However you collect your email addresses – from trade shows, customer calls, stores, or advertising, you can improve the ROI of each method by following up with timely and relevant email newsletters promotions and more.
Email marketing to your list can improve the results of all of your lead generation programs!
Customer Loyalty and Repeat Sales
- Drive traffic and repeat sales
- Add a “Join my list” signup to your website
- Include a Forward to friend on every communication
- Keeps your business in front of your prospects and customers
- Send timely and relevant communications – remind customers of your business and catch them when they are “ready” to buy.
- Turn prospects into customers and customers into repeat business!
Fast and Effective
- Quickest time to market
- With email marketing, you can create and send a campaign in a very short period of time
- Minimal print/production time
- It takes on the “click” of a button to send
Immediate Results
- 85% of results occur within the first 48 hours
- Emails directly link to your web-site
- Call to action can drive your prospects and customers back to your site (to read more or buy)
Measurable
- Within 48 hours
- Review how many opened each campaign
- Review how many click-throughs you generated
- See which links generated the most click-throughs
- See who clicked-through each link
Affordable
- No other marketing vehicle is so affordable
- Electronic delivery eliminates the need for print and postage costs
- Once you have a standard “design template”, actual production is quick and inexpensive
Email Marketing Study
- 78% of online shoppers have purchased as the result of clicking on an (permission) email link.
- Consumers not only made immediate online purchases as a result of an email but also purchased online at a later date and offline as well: 44% of online shoppers purchased at a later point or purchased offline after clicking on an email.
- Permission-based email is far and away the preferred method of online merchant communication for consumers.
- Seventy-five percent rated it as their preference with only 25% preferring postal mail and 0% choosing telemarketing.
- Emails have a dramatic impact on offline purchasing:
- Fifty-nine percent purchased in a retail store after receiving a merchant email;
- while 39% purchased through a catalog and 34% purchased by phone.
We recommend Constant Contact or AWeber accounts, plus of course custom solutions. While Constant Contact is more user friendly for the everyday user, AWeber offers more features and is more cost efficient, if you have a large customer base for your email campaigns. Just talk to us and we can guide you in the right direction.
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