Backlinks aren’t always easy to come by. If you’ve earned one, you’ll want to savor the moment and maximize this opportunity to grow your business. You might be thinking: What’s there to do? If someone gives me a backlink, it just exists. Why do I have to do anything? That’s where a lot of marketers […]
It sounds like something out of a sci-fi movie, but the robots.txt file is a valuable component to every e-commerce website. Briefly, this is a text-only file created by e-store owners that helps search bots to crawl the content on their pages. In essence, the items within the file dictate the areas of a website […]
It’s no secret that your e-commerce checkout processes should be safeguarded. But what you might not have realized is that security should extend to every web page on your site. Web page security isn’t something that happens naturally. Rather, it requires e-store owners to take a proactive, ongoing approach not only to make their web […]
Growing a global enterprise might sound ambitious, but it’s more feasible than you might think. If you’re on the fence about taking your E-commerce website international, consider the facts: Put simply, if you’re not capitalizing on cross-border transactions, you’re leaving a huge piece of the e-commerce pie on the table. And rest assured your competitors […]
Every eCommerce website owner wants the same thing: to increase sales and conversions. What are you doing to make it happen? Or, perhaps a fairer question would be this: Is your website standing in the way of its own success? If you’re like most site owners, you probably start the day by reviewing your website. […]
What e-commerce marketing elements will contribute to your website’s highest performance? Every website is composed of thousands of little details that contribute to the user experience. Some factors subtly encourage users to buy. Others are more obvious. Regardless, you want to remove as much guesswork as possible when deciding which elements will give you the […]
With another Cyber Monday in the rearview mirror, it’s clear that this unofficial holiday is a force to be reckoned with. The Monday after Thanksgiving has been steadily shortening Black Friday’s lead as the largest single shopping day of the year. But while it hasn’t quite taken over the day-after-Thanksgiving behemoth, Cyber Monday 2018 still […]
People don’t buy from websites based on looks alone. Or do they? It’s arguable that pretty graphics and visuals are only part of what attracts conversions. But the presence or absence of trust factors play a vital role in whether a website visitor converts or heads straight to your competitor. Trust elements add major value […]
Regardless of what your e-commerce store sells, your biggest opportunity to boost conversions likely lies in faceted search navigation. Search Spring research shows that faceted search can result in a 20% boost in conversions when compared with a pull-down style or hierarchy-style search. Let’s explore the characteristics of faceted search, how it benefits your customers […]
It can be difficult to get crucial information to customers while shopping online. Information can vary by product and/or state making it especially impossible to get the right message to those who need it. An example is the PROP65 warning. PROP65 is California’s Safe Drinking Water and Toxic Enforcement Act. The law was introduced to […]