Search facets are an eCommcerce staple; they allow you, the store owner, to categorize and differentiate between your items without having an unruly number of product categories. And they allow your shopper to see the available options, and find what they need easily. Unfortunately, you’ll find you run into trouble if you need to sort […]
Customer satisfaction surveys are an incredibly powerful tool; they can provide you with the knowledge you need to make significant changes to your UX (user experience) design. But they don’t get nearly enough use. Have you ever wished you could know exactly what shoppers do and do not like about your site? That wish likely […]
The powerful product attribute abilities in Miva allow you to offer your shoppers a very wide variety of items without having to upload and maintain thousands of combinations. But there are limitations that may prevent your customers from having a truly intuitive experience in your store. One of these limitations is the inability to display […]
Pop-up alternatives can make all the difference in your user experience, and your resulting analytics. Don’t let the necessity of delivery fast information overtake the UIUX of your site. Pop-ups have been around since the dawn of time… as far as the internet goes, at least. They were originally primarily used for advertising; the digital […]
The Missing 301 Redirects Disclaimer: The following tale is a true story. Identifying details have been removed to protect the innocent, and the wrong-doers. Gather round, read this tale of woe, and take heed – this is yet another illustration of Why You Should Hire An Expert. It was a blustery February night, and all […]
Free resources can be enough to boost a new or growing business over the line from struggling to success. We’ve collected a few of our favorites that can help you during your growth. The old moniker “You have to spend money to make money” is, unfortunately, very true. In order to run a successful business […]
Email marking has been around for about 40 years and it remains to be an effective delivery method to reach your shoppers. But as usual in the tech industry, things don’t stay the same for long. SMS or text message marketing is the dark horse in the marketing race. It’s emergence isn’t super widespread as […]
You’ve had a storefront for a while now, and things are going great. Your sales are consistent, and people seem to really love your product. But you’re starting to wonder if something is missing. Are you missing out on the part of your clientele that no longer heads downtown to do Christmas shopping, or to […]
Since the dawn of the handyman, people have been trying to weigh the benefits of “DIY vs. Professional”. That hasn’t changed as we moved into the tech era. As a web development company, you probably expect that we’ll tell you, you should hire a developer. But that’s not necessarily the case. We don’t want our […]
You may have come across the term UI/UX – or something very similar – while managing your site. It stands for User Interface (UI) and User Experience (UX). Simply put, it’s the way users interact with your website. Obviously, it’s a big category and can apply to a lot of facets of your business. And […]