Are digital promotions the answer to on-site conversions, or are they costing you more sales than you realize? Here’s a way to find out: If your digital creative is earning traffic but you’re not seeing great conversions, your on-site content could be to blame. Digital Promotions Are Too Expensive Not to Be Effective Data shows […]
Miva introduced search facets with Miva 9.0007. Facets give your shopper the ability to narrow down their search results by any number of specified fields. This is a staple on eCommerce websites these days, and do wonders for improving the customer experience. It allows shoppers to find what they need quickly and efficiently without having […]
People come to Facebook to socialize – not to shop. Whereas a Google search for ‘cheap Nikon camera’ is likely commercial in nature, the major drawback to Facebook advertising is that you, the advertiser, cannot capture user intent. Sure, someone who’s shown online purchase behavior and interest in the brand Nikon might be interested in […]