Every eCommerce website owner wants the same thing: to increase sales and conversions. What are you doing to make it happen? Or, perhaps a fairer question would be this: Is your website standing in the way of its own success? If you’re like most site owners, you probably start the day by reviewing your website. […]
What e-commerce marketing elements will contribute to your website’s highest performance? Every website is composed of thousands of little details that contribute to the user experience. Some factors subtly encourage users to buy. Others are more obvious. Regardless, you want to remove as much guesswork as possible when deciding which elements will give you the […]
With another Cyber Monday in the rearview mirror, it’s clear that this unofficial holiday is a force to be reckoned with. The Monday after Thanksgiving has been steadily shortening Black Friday’s lead as the largest single shopping day of the year. But while it hasn’t quite taken over the day-after-Thanksgiving behemoth, Cyber Monday 2018 still […]
People don’t buy from websites based on looks alone. Or do they? It’s arguable that pretty graphics and visuals are only part of what attracts conversions. But the presence or absence of trust factors play a vital role in whether a website visitor converts or heads straight to your competitor. Trust elements add major value […]
Regardless of what your e-commerce store sells, your biggest opportunity to boost conversions likely lies in faceted search navigation. Search Spring research shows that faceted search can result in a 20% boost in conversions when compared with a pull-down style or hierarchy-style search. Let’s explore the characteristics of faceted search, how it benefits your customers […]
It can be difficult to get crucial information to customers while shopping online. Information can vary by product and/or state making it especially impossible to get the right message to those who need it. An example is the PROP65 warning. PROP65 is California’s Safe Drinking Water and Toxic Enforcement Act. The law was introduced to […]
Anyone can be an e-commerce content writer, right? All you do is put words into sentences and convince people to buy your products. That’s about as true as the idea that e-commerce is just about listing products on your website and watching the sales roll in. Just like the e-commerce industry, writing for an e-commerce […]
Are B2B buyers really all that different from typical consumers? It’s easy to see the similarities: they both want a fair buying experience, they both appreciate the convenience, and they both expect good customer service. And, just like B2C-focused businesses, B2B companies must also ensure they’re catering to their audience’s wants and needs in order […]
When you think of social media for e-commerce business, it’s no secret that consumer selling is leading the charge. B2B companies are quick to dismiss social media as a viable channel for their marketing. You don’t often hear of a digital marketing agency crushing it on Instagram or a building supply company dominating Twitter. The […]
Are you creating sticky B2B customers for your e-Commerce website? You spend countless dollars and hours getting traffic to your B2B e-commerce website. From there, it’s another monumental journey to turn website visitors into paying customers. But once that sale is made, you’ve got two choices: continue chasing new business or ensuring that your current […]