It’s no secret that Google and other search engines frown on duplicate content. When they crawl multiple URLs with strikingly similar content, it can create a whole list of SEO issues (more on this in a moment). But sometimes, you’re going to have repeat content on your e-commerce website. Canonical meta tags were developed to […]
As a business owner, you put a lot of effort into offering your customers something really special. From your site to the products you offer, you’ve made the shopping experience comfortable, convenient, and tailored to their needs. You can now take that service one step further to provide your customers the option of custom gift […]
Though your customers will never see them, meta tags are essential to your website. They’re one of the driving factors in your search rankings and can help ensure crawlers understand the content on your website. Let’s look at what meta tags are and how you should be using them to strengthen your SEO. What Are […]
Out-of-date stock statuses can be a huge problem for online shops that rely on inventory from third-party suppliers. Having an item labeled as available or in-stock when, in fact, the supplier is out of said item leads to headaches for the customer service team, unhappy shoppers, and worse yet, an unreliable reputation for the store. […]
It happens to the best of us. You go to click a link, thinking it’s exactly what you were looking for, then—BAM! You’re facing a page with a glaring 404 on it, not the awesome content you were hoping to discover. This is a common occurrence in e-commerce websites especially. As old products are phased […]
It sounds like something out of a sci-fi movie, but the robots.txt file is a valuable component to every e-commerce website. Briefly, this is a text-only file created by e-store owners that helps search bots to crawl the content on their pages. In essence, the items within the file dictate the areas of a website […]
It’s no secret that your e-commerce checkout processes should be safeguarded. But what you might not have realized is that security should extend to every web page on your site. Web page security isn’t something that happens naturally. Rather, it requires e-store owners to take a proactive, ongoing approach not only to make their web […]
Growing a global enterprise might sound ambitious, but it’s more feasible than you might think. If you’re on the fence about taking your E-commerce website international, consider the facts: Put simply, if you’re not capitalizing on cross-border transactions, you’re leaving a huge piece of the e-commerce pie on the table. And rest assured your competitors […]
Every eCommerce website owner wants the same thing: to increase sales and conversions. What are you doing to make it happen? Or, perhaps a fairer question would be this: Is your website standing in the way of its own success? If you’re like most site owners, you probably start the day by reviewing your website. […]
Regardless of what your e-commerce store sells, your biggest opportunity to boost conversions likely lies in faceted search navigation. Search Spring research shows that faceted search can result in a 20% boost in conversions when compared with a pull-down style or hierarchy-style search. Let’s explore the characteristics of faceted search, how it benefits your customers […]